“I am not a rich businessman, I am just passionate about what I like and capable of doing well. At work, I don't like to hug and pay a risk, I just do what I understand it, love it, and confidently win it.

That truth is simple, but in order to draw it out, Ms. Nguyen Thi Viet Hoa - General Director of Asia Dragon Company has always struggled and never stopped learning.

Want to succeed must be confident

After 7 years working for a foreign company, Ms. Nguyen Thi Viet Hoa realized that the world's demand for baler twine products is huge, but there are few companies in Asia producing yarns. this. She seized the opportunity to establish Asia Dragon Rope Co., Ltd. - the first agricultural fiber producer in Vietnam.

The main products of the Company are synthetic fibers of all kinds, used to serve the agricultural industry, such as packing straw, hay for cattle, making leashes, or making vines for plants in the greenhouse. such as tomatoes, cucumbers, lanyards, etc. In addition, they are also used in the maritime industry and other purposes.

Pioneering in an area that is not available in Vietnam, although there are no domestic competitors, laying the first bricks for the industry is not easy. European competitors are experienced companies and high-quality products.

So, to start with, Ms. Hoa had to sell all her assets plus a loan from ACB Bank, invest in the machinery of the new and most modern agricultural fiber production line from Denmark, Italy, Spain, and Austria aim to meet the rigorous product standards of advanced countries.

At the beginning of November 2006, Asia Dragon Rope Co., Ltd. exported the first product to America.

After nearly 9 years of operation, Asia Dragon Spinning Company has become the leading agricultural fiber exporter in Southeast Asia, with an average export output of more than 6,000 tons/year. In 2012, the Company invested 50% of its joint venture capital with Australia to produce agricultural fibers, expanding to supply the entire Australian and New Zealand markets.

According to the plan, in 2016, the Company will enter into a joint venture with the US to dominate the North American market. Besides, the Company is also gradually asserting its brand name in Brazil, Mexico, Canada, and some other countries.

Talking about her secret of success when approaching the world market, Ms. Hoa said: Domestic or foreign markets have their own difficulties. Export goods often compete with many competitors and difficult customers.

Therefore, the most important thing is that the salesperson must understand the product clearly in order not to waste customers' time and to help them believe that they are buying from a manufacturing company, not a trading company. trade.

Second, when selling, we have to stand in the buyer's position, it is best to fully satisfy the customer's requirements the first time. The more difficult the customer, the more opportunities to learn, and the higher the quality of the product.